In the age of information that we live in now everybody is always trying to be in constant contact with each other. That philosophy is no different to a huge corporation that now realize they have to be engaged with their consumer base in order to stay at the top. One of the ways that companies now try to stay in touch with their audience and get feedback is through corporate blogs. Some companies try to have different employees give their accounts on what is going on and others have a general blog for the company that informs people on changes being made, addresses problems, and lets people see what is on the horizon. In some ways these blogs can feel less than genuine as it can seem like the company is being fake in order to have more supporters of a product. To me, it works best if you have various employees writing on what is on their mind that is less academic and can give the audience a sense of transparency and make a huge billion dollar corporation a little bit down to earth. I believe it´s important for companies to always have a sense of constant communication with the people who support them. You want to feel to these people that you care so you can have that dialogue with a specific customer in the comments section. Before the world of web 2.0 people felt completely distant from these monolithic corporations that were seen as only interested in your money. Now, you can build a strong positive brand image by connecting with the people in an honest way through corporate blogs. Nowadays, the market is so competitive and everyone has a choice in everything. One of the top ways to build up a big consumer base is to have a strong presence on the web whether through a corporate blog or through social networking sites such as Facebook and Twitter. In the end, the blog helps the relationship between consumer and producer as well as keeping the corporation on their toes and always delivering the best products.
For one of our classes we took a field trip to Catalunya Radio, the top radio station for all of Catalunya located in Barcelona. Our professor works there so we got a chance to get a tour and see how it all works. While being there I started to think about how the radio fits into our 2.0 world. How does the radio continue to survive when you can get your information so much quicker and you have the choice to select which news or music you want to hear. If you look at the iPod it has changed how we get our music. The newest music is now almost always released on the internet first before you can hear it on the radio. To me, I think the radio is generally listened to by older people who have a longer commute to work and don´t really use technology like the iPod. But you can see the way radio has tried to adapt to our Web 2.0 way of thinking. Many different radio stations such as Catalunya Radio have presences on various social networks like Facebook and Twitter. They use their website and these other avenues to get in touch with their audience and have a constant conversation with them. The problem becomes when you have too many ways to get in touch and everything gets scattered all over the place. Our professor was telling us that it was a problem for Catalunya Radio because they had to tell everyone so many different options to get in contact with them. It was important to find a centralized way in which to relieve and respond to messages from viewers. That is one issue sometimes with this information age that we live in: sometimes there can be too much noise and you can get overwhelmed with everything. It spreads everything out so there is not one place you can go. My solution to that would be to have all the complaints or comments be able to be directed to the main web site of the station. That is where people get the majority of their information from about the shows and different aspects of the station itself. This way they can get everything they could want to know about the station all in one place without being pulled in many directions.
It is clear in today’s world as a political candidate you need to reach the people in every avenue possible, which includes the internet. Politicians now use Twitter and other services in web 2.0 to get their message across and gain a following which will hopefully help them get elected in the long run. It is now one of the best ways to get your postion to the masses, especially younger people, because it is not as expensive as ads on television and there are more people that you can get their attention than one commercial at a certain time. Obama is the most recent and prominent example of how social networks and web 2.0 can help to get a candidate elected. He really captured the attention of the young generation and embraced the new technology unlike anyone before. His campaign has changed how everyone else from now on must promote themselves in politics. Now with the internet the people have a chance to influence campaigns and politics more than ever before. The power is now in the hands of the voter more so than ever. There is now more of a dialogue between the politicians and the people so the discussion allows for many sides to a story. I think the web 2.0 has helped us gain transparency with our politicians and allowed for a better understanding of what they do and the impact we can expect from them.