In the age of information that we live in now everybody is always trying to be in constant contact with each other. That philosophy is no different to a huge corporation that now realize they have to be engaged with their consumer base in order to stay at the top. One of the ways that companies now try to stay in touch with their audience and get feedback is through corporate blogs. Some companies try to have different employees give their accounts on what is going on and others have a general blog for the company that informs people on changes being made, addresses problems, and lets people see what is on the horizon. In some ways these blogs can feel less than genuine as it can seem like the company is being fake in order to have more supporters of a product. To me, it works best if you have various employees writing on what is on their mind that is less academic and can give the audience a sense of transparency and make a huge billion dollar corporation a little bit down to earth. I believe it´s important for companies to always have a sense of constant communication with the people who support them. You want to feel to these people that you care so you can have that dialogue with a specific customer in the comments section. Before the world of web 2.0 people felt completely distant from these monolithic corporations that were seen as only interested in your money. Now, you can build a strong positive brand image by connecting with the people in an honest way through corporate blogs. Nowadays, the market is so competitive and everyone has a choice in everything. One of the top ways to build up a big consumer base is to have a strong presence on the web whether through a corporate blog or through social networking sites such as Facebook and Twitter. In the end, the blog helps the relationship between consumer and producer as well as keeping the corporation on their toes and always delivering the best products.
For one of our classes we took a field trip to Catalunya Radio, the top radio station for all of Catalunya located in Barcelona. Our professor works there so we got a chance to get a tour and see how it all works. While being there I started to think about how the radio fits into our 2.0 world. How does the radio continue to survive when you can get your information so much quicker and you have the choice to select which news or music you want to hear. If you look at the iPod it has changed how we get our music. The newest music is now almost always released on the internet first before you can hear it on the radio. To me, I think the radio is generally listened to by older people who have a longer commute to work and don´t really use technology like the iPod. But you can see the way radio has tried to adapt to our Web 2.0 way of thinking. Many different radio stations such as Catalunya Radio have presences on various social networks like Facebook and Twitter. They use their website and these other avenues to get in touch with their audience and have a constant conversation with them. The problem becomes when you have too many ways to get in touch and everything gets scattered all over the place. Our professor was telling us that it was a problem for Catalunya Radio because they had to tell everyone so many different options to get in contact with them. It was important to find a centralized way in which to relieve and respond to messages from viewers. That is one issue sometimes with this information age that we live in: sometimes there can be too much noise and you can get overwhelmed with everything. It spreads everything out so there is not one place you can go. My solution to that would be to have all the complaints or comments be able to be directed to the main web site of the station. That is where people get the majority of their information from about the shows and different aspects of the station itself. This way they can get everything they could want to know about the station all in one place without being pulled in many directions.
From the headline of the website of Diaspora you can tell the intentions of the makers right up front. It says “Share what you want, with whom you want.” Created by four students at New York University and released in November of 2010 in an alpha state which it is still currently in, they seemingly wish to be an alternative social network to Facebook. The main differences to Facebook that the creators seem to emphasize is the amount of privacy there is and the fact that you own everything you put up on the site. Also, Diaspora is not owned by one person or corporation so they claim that they won’t sell your social life to advertisers and so forth. Diaspora lets you create groups called aspects so that you can determine what information gets shared with certain people. You can have different aspects such as family, work, and friends so if you have some incriminating photos of you on that drunken night you completely forget you can hide that from your boss. And lets be honest, we all have at least a couple of those. This seems like an interesting concept but I just have no real desire to join a new social network. I am completely content with Facebook even though there are some features that can be annoying. Those games and all the ads can certainly get annoying but that’s not enough for me to create a completely new profile on a separate network where no one I know is on. I think it will be hard for Diaspora to thrive in this market because now you have to also compete with Google+ who are trying to do the same type of things. I think this is a great article that shares most of my sentiments. Is there room for another social network or will Facebook and Google+ completely control that market?
The first time I ever got a real understanding of who Mark Zuckerberg was was through the film The Social Network. Perhaps that is unfair because evidently much of the way he acted in the film is not who he really is in real life. He came across as some socially inept nerd who ironically made the most social website in the entire world. I think it´s much more interesting to look at the man behind the biggest website rather than how Facebook works or how it´s impacted how we live. Zuckerberg is most definitely an interesting human being. I recently saw that he only eats what he kills which was apparently a Bison. This is a college dropout whose net worth is $17.5 billion and ranked number 40 on Forbes list of most powerful people at the age of 27. I respect this man very much for the fact that he took his life into his own hands by making something that everyone wanted and being a pioneer in that field. In this day and age I believe you can be much more successful coming up with a great idea and working for yourself rather than working under some big company who could care less about you. He used the internet and its resources to his advantage which is even easier to do now. There seem to be a lot of unflattering things said about Mr. Zuckerberg but I would love to get inside his mind and see how he works. He has built Facebook from nothing into a huge empire which is something everyone an appreciate it.