“I’m clockin’ ya/Versace shade watchin’ ya
Everyone knows that rappers throw out name brand clothing left and right in their verses to show big their balling or how fly they are. It’s practically a trope of the genre at this point. Well, the late great Biggie was no stranger to this as he rapped about wearing Coogi sweaters and rocking Versace shades. Well recently Donatella Versace spoke in an interview with Fader about what Biggie’s love for Versace meant to her and the overall brand:
” I think Biggie was amazing. He came to my shows in Paris many times, and we’d see each other often. He always used to talk so nicely about my family. I think he was so smart, so intelligent. He had such a mind. So I loved what he was doing and how he was giving people a way to know about Versace—I do think he was giving people a way to know about Versace—I do think a lot of people started to know about Versace because of him.”
You don’t know how happy that makes me to read that. Finally, one of these high class brand owners acknowledges the impact that artists have on their products and that it isn’t a bad thing that a rapper enjoys the things you make. Too many times you hear people of that stature put down the art of hip-hop music. Donatella could see how important Biggie’s voice was for his generation and the people living his life. Many of these companies should thank all of these rappers for free promotion of what they sell rather than bash an entire culture because they just don’t understand it.